Over the weekend notorious shit lord, Felix Kjellberg, a famous Youtuber said the nigger during a live stream. When I saw that "headline" I was not surprised in the slightest. Did anyone doubt he was capable of such considering everything he's done over the years? Hell, it hasn't even been a year since he said: "Kill all Jews" as though any part of that would constitute a joke. But, it did bring up some thoughts about how people react when content creators do shitty, controversial things and how we talk about it without rewarding them for the very thing we despise.
Do Call it Out
When you see something shitty happening you should talk about it. Make people aware of what's going on. Share the story of what happened and what you think. Share facts. For example, here is the direct quote of what Kjellberg said.
Don't Share Links
Don't share direct links to the video/article in question. Your clicks are just as valuable as their actual fan's clicks. No one cares if you're clicking so you can write a think piece about it or share it so your friends can all have a good hearty rant about why you disapprove. With 99% of these cases someone, somewhere on a major site has already watched the video and done the reporting. Share to articles like the article I quoted above.
The thing that perpetuates bad behavior from content creators more than anything is the impulse that people feel to see the indiscretion for themselves. People who generally dislike Kjellberg's work and stay away from it are clicking through his links to watch this video. This pushing his numbers up, reasons aside. Last month, Youtuber, Akilah Obviously filed a lawsuit against Sargon for his misuse of one of her videos. No sooner had news broke of this, people flooded the internet to try and find the, already removed, video in question.
Bad idea. You're rewarding the behavior you're meaning to condemn.
Do Hit 'em Where it Hurts
Google, Disney and, Firewatch developer, Sean Vanman, were all entities that had the ability to hit Kjellberg where it hurt, his wallet. While we don't all have the means to take this type of action, we do have means of minimizing the exposure we give these people. Notice how I haven't said Kjellberg's Youtube channel's name, this entire post. That was an active decision not to name his brand. Regardless of our intentions, there are people who will read that someone did something shitty and like them more because of it. Hello, US Presidential Election.
In a certain way, all of the criticism of these types of situations are a double sided sword. Yes, we talk about why these things are not okay and hope someone learns something. But, we also, are talking about them. The lifeblood of content creators is exposure. The good, the bad, the ugly.
Don't Forget About it in a Week
Second chances are lovely things to give but, I fear people, who know better, are giving a lot content creators chances they don't deserve. They continue to make the same mistakes because they never learned, mostly because, they never had to suffer any repercussions from the last time they messed up. If something does something fucked up, hold them responsible. You can revisit them if they shape the hell up.
Do Believe When People Show Their Colors
There was a time in college when I was really into watching League of Legends videos. I watched Dunkey, LilPichu, among other folks, and that's how I came into contact with Sky Williams and eventually Blakinola. Both are Black men, doing video game stuff on Youtube. I was really interested in supporting them because well, look at where I am now. But, I always got weird vibes from them. Both of them would allow white people say nigger around them and Williams had just the slightest aroma of misogynist gay man on him but, I ignored it.
In 2015 Williams posted a video called, "Dear Female Streamers". In this video he rags on women streamers who he views as capitalizing on their looks for views. Stating that it made it too difficult for the "good" women who don't show skin to garner the same type of attention. And that they were manipulating young men into giving their hard earned money. When I saw this video the gears in my head started turning double time and I realized that he had, actually, always been that awful and sexist of a person. I had just chosen to brush it off. When someone says something you don't agree with, despite the next thing that comes out of their mouth, be skeptical and act accordingly. A racist, who says something racist and afterwards says, but I'm not racist is still a racist. You dig?