The world of Splatoon is self-described as sort of a hedonistic one. Its primary population, the Inklings, have built a society obsessed with fashion, roasting each other mercilessly, and a sport where squads of 4 battle each other to see who can get more ink (not paint, even though there's a paint bucket weapon and a roller brush) on a plot of land within a set amount of time. From my short time with Splatoon 2, all of those things seem to be holding very true. There's a myriad of different, hats, tops, and shoes available for purchase, there are battles, and Marina (an announcer character) calls her co-host, Pearl a corporate shill within the first 5 minutes of the game.
There's something about Splatoon 2 that makes me like it despite the fact that I despise shooters, in a similar way Overwatch got me to play and enjoy an FPS for the first time since Halo 2. This isn't the same thing as getting me to enjoy the genre. I still hate shooters and nearly everything about the gameplay. It frustrates me but, I'm willing to deal with it in the context of these two games because of their personality. Splatoon is a heartfelt ode to color pallets containing more than brown, black, and gray and settings that aren't so realistic, it's a downer. It's an ode to the most hedonistic of fun.
I'm playing this game for the aesthetics of my good, Black, gay squid girl and Marina, the beautiful, unfriendly Black girl I'm excited to see in a video game for the first time in a while.